Comments on: NTC Panel: Using Social Networking to Increase ROI

By: Jeff Costantine

Jeff Costantine — Wed, 21 May 2008 13:14:22 +0000

Hi Cal,
I appreciated your comments – the NTC is trying to have more events that haven’t been our traditional space. Our delemia when putting on a topic like social networking is where people are in the space – those wanting to learn, those already into it, and those expert users. Getting everyone up to speed or on the same page is the challenge – we need to rethink the base questions and allow more audience participation. After the event, our thought was to do a more deeper dive – three to four hours with actual topic tracks led by folks like Merrell.

Regards,

Jeff

By: Cal Evans

Cal Evans — Tue, 06 May 2008 13:59:23 +0000

Hi Andrew! Yes, it was great meeting you. I can see your point and maybe I was a bit unfair to the panelist. Part of it may also be perspective. My wife (the lovely and talented Kathy) is constantly reminding me that I live in a different world than most. I live on the Net. I expect people to google me. If you don't live inside the net, I guess it could be disconcerting. Still, the net isn't getting any smaller, privacy in the Internet age is largely an illusion; people need to get used to it. Thanks for the comment! =C=

By: Andrew Duthie

Andrew Duthie — Mon, 05 May 2008 14:50:42 +0000

I think this is where “tone” becomes important. Someone can say, “Hey, I read that love poem you posted five years ago,” and depending on the tone, I could see it being creepy or “normal.” Perhaps the panelist’s point was that the interviewee had researched her personally, rather than the company and her work.

That said, I agree everything on the web is fair game, and no one should be surprised to hear something come up that’s been made public like that. I make a point of having zero pseudonyms, so anything I pitch onto the web is readily traceable to me — and it’s never come back to haunt me, that I’m aware of.

-Andrew

P.S. Cal, it was great to meet you at the Tech Council meeting!

By: Cal Evans

Cal Evans — Sat, 03 May 2008 15:59:37 +0000

Hi Janet!

Yeah, I almost chewed a hole in my cheek trying not to scream out. I was a guest of one of the panelist so I didn’t ask my question. All in all though, it was great seeing Marcus and Merrell again and re-connect with Jon. There was an upside to the whole episode.

Thanks for taking the time to comment.

=C=

By: Janet Johnson

Janet Johnson — Fri, 02 May 2008 23:59:30 +0000

Hey @CalEvans,

That’s the thing about “the dark matter of the Web…” it just doesn’t go away. It’s surprising that a panelist on the topic of social networking would be creeped out by someone doing natural research!

How big IS that bite on the inside of your cheek?

Cheers…