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Dear Reader,

Why, in God’s name, do you read this blog? For that matter, why does anyone read any blog?

I was reading /. this morning and came across this story (side note, I read the article discussed on /. last week, when it was published, not 3 days later when the /. community noticed it.) I love /. because of the readership’s ability to take any topic and turn the discussion to something else. Since I had read the article earlier and I was ‘un-involved’ at work at the moment, I decided to read the discussion. At 3+ I only had 12 comments to read through and yet still, I had very few comments that were relevant to the discussion of blog software. However, some of the comments did pique my interest.

One of the wandering lanes that the self-important posters of the /. community drove down was the topic of why people blog. To me, that’s obvious. The number one reason people blog is because other people will read it. It was interesting to watch them bicker over their different theories but if you look at it, there are only 2 reasons people blog. The other is because they have something to say.

After reading this discussion most of the day (there are now 32 comments at 3+) another question struck me. One that, if you are reading this blog (both of you by this point) you can answer. The real question is not “Why do people blog?”; the real question is “Why do people read blogs?”.

Why is it that we are so compelled to know what someone else is thinking that we will go out of our way to find out? If you are reading this particular blog, chances are the only reason you are here is because you know me. If you don’t know me and are reading this, I’d really like to know why. (I can rule out my deep thoughts so I’m curious, why?)

I know why I read the blogs I read. Some I read are for technical insight. I’ve been reading one blog since 1997. The site has changed but the knowledge hasn’t. It used to be sponsored by Compaq and called “The Rapidly Changing Face of Technology”. Now that Compaq tossed Jeffry to the curb, he has his own consulting practice and still publishes the best forward thinking blog I’ve ever ready under the name of The Harrow Group While Jeffrey doesn’t publish as often, every time he publishes, I take the time to read (or usually listen to) the entire thing. It never fails to inspire me at some level.

Other blogs I read for amusement. Some I read for their Soap Opera like quality. Those who watch Soap Operas but hate to admit it understand what I am talking about. Sometimes, you just can’t help yourself, the tales are just too tragic.

What I don’t read blogs for is opinion. Even those opinions I respect I don’t bother to read. Why? I’m not sure. Maybe it’s because I’ve always railed at people telling me how to think. That’s why I hate traditional media and like news organizations that at least attempt to balance their reporting by showing both sides. Blogs are nothing more than someone else’s opinion about something and since I usually have my own opinion, why do I need another one?

Anyhow, that’s my question for now Dear Reader, I’m on a quest. Why do you read blogs? Any type of blog? Ironically, if you are reading this, I know the answer…and if you aren’t, I’ll never know.

Until next time, it’s good to have a plan now.
(l)(k)(bunny)

=C=