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Being on Facebook Does Not Make You Social

The mantra of today’s social media mavens is that you have to be on Facebook.

Some will tell you that to market your widget, you have to get involved on Facebook and be a part of the conversation. That works wonderfully for many companies. If you sell pest control,however, there might not be that many people that want to talk to you on a daily basis. They don’t want to talk to you unless they have a problem. And therein lies the crux of the problem. For a lot of companies out there, both B2B and B2C, social media marketing may not be right for you.

I did a highly un-scientific study recently to discover how people interact with brands on Facebook; I asked my kids. (“Kids” is a relative term, they are late-teens and early twenties.) I asked them “Which brands do you interact with on Facebook?”

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