Those that know me know that I have an obsession with marketing. I mean I’m no good at it, but the topic fascinates me. Almost all of the podcasts I listen to on a regular basis are marketing related. One topic in particular that interests me is “Marketing Automation”. Marketing Automation covers a huge swath of topics and since I am not an expert at the, I won’t attempt to explain them. However, three things that are covered by MA that I understand reasonably well are:
- Lead Generators
- Landing Pages
- Email Marketing Campaigns
Even here we have topics so broad that entire books have been written on each of them. Still, these thee topics represent the heart of what is called “Inbound Marketing”.
Inbound Marketing is you trying to convince people to come to your site and buy/join your mailing list. This is as opposed to Outbound Marketing where you contact potential customers directly and try to convince them to buy.
Because I am interested in Marketing Automation and want to start applying the techniques in the projects I run.
I started looking around for vendors who could provide these services. What I found is that most SaaS vendors assume that everybody who wants to use their software has deep pockets.
Side Note: I had a real interesting interview with someone form PostMark this past week after I tweeted that I did not choose them but chose Mail Gun. The subject of price came up and my words to him were “Yes, it’s only $15/month. However, right now I’ve got 7-8 companies wanting just $15-$25 per month. It all ads up quick.
Wow! To me, a long time PHP developer, this was a home run. I began digging deeper into it.
- It integrates into WordPress, my tool of choice for building websites.
- I can host it myself. (This is probably more important to me than others. My reasons are partly technical and partly political.)
- I can contribute back to the project.
So we have a winner and I was able to give a big raspberry to all the other SaaS vendors who wanted me to pony up each month. Well, that’s what I thought at least.
As it turns out Mautic – while it it is most of the things I said – is still open source software. This means that development is at the whim of contributors that have other priorities. This meas that there are problems with Mautic that will get fixed when they are a problem for someone with the knowledge and time to fix them. While this is ok for me because it is possible for me to dive in and fix things if they reach a level of importance to me, it’s probably a downside to most non-developer users.
Where to go from here?
Despite some obvious flaws and at least one huge show stopping bug, I see a bright future for Mautic. So I’m going to invest my time in getting it setup and running. I’ve already run the install twice and I’m happy with the results the second time.
Along the way, I am going to blog what I learn. This is both for me so I can reference it later, and to help anyone else who is working with Mautic.
My setup will be:
- Mautic for the Marketing Automation
- WordPress for content, landing pages, and e-commerce
- Mail Gun for transactional mail
- MailChimp for broadcast emails
- Digital Ocean droplet for hosting
Most of what I do can be done without having to worry about hosting your own copy. I am doing it this way so that I can integrate Mautic into my existing infrastructure. So don’t worry if you aren’t a programming, you can still learn from my mistakes. :)
Along the way, I will get things wrong – my definitions above may already be wrong. Leave me a comment and correct me. I’m not claiming that I know what I’m doing. I’m just saying that I’ll tell you what I’ve done, and what I’ve learned.
Until next time,
I <3 |<