I recently recorded an episode of “The Geek 2 English Podcast” that was a panel discussion on preparing your ecommerce store for Black Friday. My friend TJ Gamble said something that struck a note with me. He talked about having a “Hosting Partner”. Partner was his work but it hit home with me.
In “Ready, Fire, Aim“, Michael Masterson used the same terminology when talking about customers.
The idea that both gentlemen are pushing is that to be successful, you have to have more than just a vendor or a customer, you are in a relationship and both of you have to be partners.
If you think of your customers as just customers,they may not be your customer for long. If you think of them as partners in your success (and their success) then you have entered into a relationship. A relationship that benefits you both.
That is a recipe for success.
Until next time,
I <3 |<