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Speak English, not Marketeese

Dear Reader,

Of late I’ve noticed a disturbing trend, people talking about “Web 3.0”. I’ve received IMs, Facebook questions, and most recently, this blog on what Web 3.0 really is. Enough!

Someone ask me the other day why the term Web 2.0 took off where “Semantic Web” faltered. The answer is easy. Web 2.0 is nothing more than a marketing term. marketers love terms that can mean just about anything because then no one can hold them to their product promises. “Semantic Web” is an easily definable term, it actually means something. By definition, this means it can’t be a buzz word.

So if Web 2.0 is the fart out of a marketers mouth, guess which end Web 3.0 comes out of. Cm’on people, if you want to talk about the current web phenomenon, use terms with concrete definitions, semantic web. Don’t use terms like “Social Networking”, “Web x.y” or any of their relatives. If we all agree to speak in concrete, definable terms, the the marketeers will just disappear. (and take the hair stylists and phone sanitizers with them)

Until next time,
(l)(k)(bunny)
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Just Say No to SEO

Dear Reader,

I’m in a discussion over at johnon.com about SEO. The owner of that blog, John, took issue with my review of this book. Even after asking him and receiving his response, I was still not sure why he insisted on talking about the Zend Framework in a post that was obviously about my book review. (Not event loosely related to the Zend Framework) That is till I was explaining the conversation to wife 1.23, the lovely and talented Kathy. She is trained in the black arts of SEO but refuses on moral grounds to call herself a SEO professional. She explained to me that the reason was, he wanted anyone looking for Zend Framework and SEO help to find that article. Hmmmm…..

Ok, this brings up two points that I feel need to be aired.

1) In Google’s history, I’m not sure if there is a search phrase that is less likely to be searched for. It’s not that programmers don’t want to “SEOify” (I’m coining a word here, help me out) their pages. The problem is that there are very few things you can do at the framework level to affect a page’s SEO. You can do SEO friendly URLs but really, at the framework level, that’s about it.

2) My biggest problem with SEO Professionals is that they exist only to gum up the works. For instance, if you happen to be interested in learning what you can do with the Zend Framework and SEO, you can search Google for those terms. Up until John wrote his post about my book review, the top hit was this article about how to build SEO Friendly URLS using the Zend Framework. Now however, the top his is John’s article. An article that does NOT discuss how to do anything SEOish using the Zend Framework and does nothing to increase a reader’s knowledge on the subject.

John’s main bone of contention with my book review seems to be my low opinion of SEO professionals. I’m sure it was not his intent but by using SEO techniques to push an irrelevant article to the top of that search, he has simply validated my opinion. SEO Professionals exist solely to separate web site owners from their money. Their actions reduce the value of search engines like Google and cause Google to have to expend resources combating them.

Web site owners, here’s an important money saving tip.

If you want to rank high, write relevant copy. There’s no real secret in that and any good marketing copywriter can help you with that.

That’s what the search engines want. They want to put to in the search that you are relevant for. It does no one any good for people searching for Zend Framework and SEO to read a negative review of my book review. (Mind you I’m not upset that he doesn’t like the book review, to each his own)

I know this little post won’t do much to change the world but I felt it needed to be said. Who knows, if enough people get interested, I’ll print up some bumperstickers and maybe have a WebAid concert to raise awareness. Since Al invented the web, maybe I can get him on board.

Until next time,
(l)(k)(bunny)
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p.s. The opinions expressed in this post are mine and mine alone. Go get your own.

New Project – Queuebuddy

Dear Reader,

I’ve been working on a project for a while now and it’s finally ready for testing. Queuebuddy.com started life as a way to help me keep track of movies I want to see but don’t feel like paying to see in the theater. (If you are really curious, email me, I’ll give you what Wife 1.23 refers to as “The Hollywood Speech”) Anyhow, you can register, login and grab the bookmarklet. Then when you are surfing imdb.com you can click on the bookmarklet when you are on a page of a movie you want to see on DVD> When it comes out on DVD.

There’s no fee, there’s no commitment and other than an email when the DVD comes out, we won’t even bug you. So if your interested, drop by and try it out.

Two notes:

  • Since it relies on a bookmarklet, it’s only really usable in FireFox. Apologies to all my Microsoft friends.
  • I’m currently only tracking Region 1 release dates. Since the MPAA and it’s friends deem it necessary to screw over the rest of the world with this stupid region encoding scheme, I will too. (I did have high hopes that Austrailia was going to pass a law a few years ago that made region encoding illegal but I guess too many people decided they couldn’t live unless Hollywood craps in their living rooms because the law failed to pass.)

Oh yeah, as with every web 2.0 property, this is a BETA. There will be bugs and I’m a programmer, not a designer, so it’s pretty ugly right now.

One final note, it”s written using the newly released Zend Framework 1.0. I’m working on a tutorial for DevZone that shows some of the things I learned.

Until next time,
(l)(k)(bunny)

=C=

My first Mashup – Revisited

Dear reader,

A while back, I built a cute little toy that let you track UPS packages on a Google map. My original title for this was “Where the hell is my stuff?” but since I wanted it to be more family friendly, I titled it “My First Mashup“.

Since then, I’ve presented this talk 3 times and each time it gets more fun. However, I feel that this talk is nearing the end of it’s life. So I’ve packaged everything up and put it on the web for all to see. myfirstmashup.com has all the code you need to build your own copy of this. My slides from the most recent version are there as well as working examples should you just want to track a package. (Which, from the database cache I keep of cities, I see some of you are doing.)

If you saw the presentation but wanted the most recent version of the code, it’s there. If you didn’t get a chance to see the presentation, consider this a DIY kit, everything you need is there, just put all the pieces together.

Until next time,
(l)(k)(bunny)

=C=

I’m twittering

Dear Reader,

At Web 2.0 Expo, I finally got around to setting up a twitter account. (http://twitter.com/calevans) I’ll be honest, I think it’s a fad. I don’t see it as becoming a serious Internet tool/toy. but I’m going to play with it while I’m on the road. I do see some interesting things you might could do with it, none of them commercially viable.

Until next time,
(l)(k)(bunny)

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