[UPDATE: New Slides posted, the link is below.]
Pop Quiz: How many of your developers wake up in the morning excited to work on your project? If the answer is not “all of them”, you probably need to look at how open source projects attract developers and motivate them to write code for free.
Put yourself in your developer’s shoes for a moment.
You are a professional developer, you work on a project all day at work but you live to get home and start working on your passion, an open source project. Suddenly, instead of slogging through the day, you are actively engaged in a project that may be much more complex than the one you are working on at work. Worse yet, you may actually have more responsibility, more input, more voice on your open source team than you do at work. You wish your day job excited you as much as your open source project. You wish you could be as engaged in it.