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Book Review: All Marketers Tell Stories

Dear Reader,

I LOVE spring in Tennessee. On top of some of the most beautiful weather in the country, the afternoons are warm enough to sit out in the back forty and read while smoking my pipe. Spring and summer are when I get most of my reading done for that very reason. I don’t read a lot in the winter because if I am inside, I feel the strong draw of the keyboard.

I have resigned myself to the fact that I am mostly a marketer disguised as a developer. I still get to write code every now and then but most of what I write these days are blog posts, articles and presentations. Having come to this realization, I decided that if I am going to get any better at it, I need to learn something about marketing, thus a trip to the local bookstore was in order. (Ok, a trip to the local bookstore is always in order in our family.)