I know a lot of you out there right now are scratching their heads and wondering what a Networking site and a PVR/DVR have in common. Here is what they have in common, ranks of upper management with closed minds.
I was out at tivo.com yesterday and the first thing they did when I hit the page was ask if I would answer a survey after I finished my business. I of course agreed (I’m just that kind of guy) and so when I finished, I filled out the survey.
I gave them the usual answers anyone visiting tivo.com would.
- 30 seconds is too long to wait for a page to load
- Your site navigation is goofy
- Your documentation is incomplete
However, the question they did NOT ask me is “What could we do to make your Tivo more useful to you?” See that’s a question I could write a book on. However, I won’t here, I’ll boil it down into a single concept. “Open it up and let me discover new ways to use it.”
I’m a programmer, when I look at a box like that (or my XBox 360) where the mfgr has obviously gone to great lengths to make sure that I can never run “unapproved” code on it, it just makes me sad. Open it up a bit. Let me build services that can interact with my Tivo. I understand your issues with copyright and I’m not trying to steal content. but hell, it’s a Linux box. Let me write a service that feeds a widget on my blog that shows what I’m watching at the moment. Let me suck down the data on what it’s recording and slice it and dice it myself. Who knows, maybe I’ll find a better way to recommend new shows.
There are hundreds of thousands of ideas for product enhancements that you don’t have to write, we, the hordes of hobbyist programmers and 21 Century tinkerers will make the Tivo an indispensable piece of equipment if you quit locking us out and realize that the Tivo can be so much more than an appliance, it can be a platform.
Oh and it’s ok if you don’t make any money off of each and every service written…make your money on the stuff you do and don’t try to charge me for the privileged of making your device better. Get it together Tivo, if you open up and let us help you, then Hollywood can’t stop you. You can either be the big dog, or stay a whipped puppy.
These guys still don’t get it. (This is getting to be a regular topic for me.) I’m on LinkedIn and FaceBook both for very different reasons. However, I’m on facebook 3-4 times a day and linkedin 1-2 times a week. See the difference LinkedIn? Pictures in my profile aren’t enough, I want to actually DO SOMETHING with the data I’ve been giving you all these years. We’ve had this discussion before, “Why LinkedIn Sucks (and why Iâ€™ll keep using it)”, “LinkedIn Rant – Part II” and you’ve even promised progress but so far…nothing. Open up, let me do what I want with my data and all of a sudden you are useful enough for me to start paying for your service. Have you ever stopped and wondered why you aren’t growing as fast as facebook? It’s not the teens and tweens on facebook, it’s the fact that on facebook, people have freedom to experiment. On LinkedIn, I still can’t write a program that allows me to simply figure out which of my friends know each other…hell on facebook it’s a game!
If Facebook ever wises up and decided that it wants to be the big dog in your yard, you are so toast. Don’t wait for OpenSocial, give me an API and give it to me now. Anything I can do via a web page should be doable from an API. Do that and do it NOW and it’s a good start…it’s only a start but it is a start.
To both tivo and linkedin, I write this post, not because I’m a disgruntled user but because I really like both of you. Both of you however, need a swift kick in the ass to get you moving before you are relegated to the pile of other services I liked once but are now gone. (anyone remember GEnie? I LOVED GEnie!) Come on guys, closed is so last century, open up, let us into the playground and I guarantee that what we create will do more for your bottom line than any overpriced CEO will ever do.
Until next time,