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GIGO

Dear Reader,

Life is not toxic unless I let it be.

There is a lot of good in the world, but there’s no business model that derives profits from bring it to me.

The next time I am binging on social media, I need to remember that these platforms exist to manipulate me. Their business model is to get me fired up so I get a hit of dopamine and want more. That’s the “Garbage In”.

I want more from life than anger – the “Garbage Out”. There’s only one way to get that though, and that’s to make sure I am not constantly pouring garbage in.

Until next time,
I <3 |<

Are You a Digital Landowner or Sharecropper?

Social networks are great for business. They allow you to connect with a wide audience and interact with them in ways that websites don’t always allow.

Brands from Coca-Cola down to local bakeries are using them to interact with their customers. It is understandable, then, why business owners are flocking to set up shop on social networks and sometimes forgoing the building their own websites in favor of a social network presence.

Is this the smart way to go though? Is a Facebook page really worth more than your own website?

Read my entire post, Are You a Digital Landowner or Sharecropper?, over at waxingunlyrical.com.

Being on Facebook Does Not Make You Social

The mantra of today’s social media mavens is that you have to be on Facebook.

Some will tell you that to market your widget, you have to get involved on Facebook and be a part of the conversation. That works wonderfully for many companies. If you sell pest control,however, there might not be that many people that want to talk to you on a daily basis. They don’t want to talk to you unless they have a problem. And therein lies the crux of the problem. For a lot of companies out there, both B2B and B2C, social media marketing may not be right for you.

I did a highly un-scientific study recently to discover how people interact with brands on Facebook; I asked my kids. (“Kids” is a relative term, they are late-teens and early twenties.) I asked them “Which brands do you interact with on Facebook?”

Read my entire post at startYourOwnSmallBiz.com

Does It Sell Stuff?

Dear Reader,

Me and my favorite author, Scott SiglerDid I miss a memo? Scott Sigler, the author who has replaced Steven King as “guy I don’t want in my dreams” has started a marketing blog, “Does It Sell Stuff”??? Wait, that’s not the punch-line; the punch-line is that it’s GOOD! While Scott posts on his new venture infrequently (6 posts since August of 2007) the posts are always well written, insightful and always cover the burning question all of us trying to make money with Social Networking are dying to know, “Does It Sell Stuff?”. Here’s an excerpt from the first post.

This blog will not talk about the latest and greatest social media tool. For that, you just can’t beat Robert Scoble and TechCrunch. It won’t talk about manifestos, paradigm shifts or up-and-coming strategies. If you’ve got that kind of time, go check out people like Solis and Brian Oberkirch.

Me? I’m boring. I just want to know what works. Stay tuned to this blog, and I’ll share that information with you.

Dammit Scott, seriously, you have a full-time job, best selling books and great podcasts; leave some room for the rest of us, ok?

Seriously, if you are into “new media”, “social media” or what we used to just call “trying to make money on the web” Scott’s new venture is a must read. Thankfully, there are no chicken sheers involved.

Until Next time,
(l)(k)(bunny)
=C=