Social networks are great for business. They allow you to connect with a wide audience and interact with them in ways that websites don’t always allow.
Brands from Coca-Cola down to local bakeries are using them to interact with their customers. It is understandable, then, why business owners are flocking to set up shop on social networks and sometimes forgoing the building their own websites in favor of a social network presence.
Is this the smart way to go though? Is a Facebook page really worth more than your own website?